Heat Invites Alicia Hatch to Party
To congratulate Deloitte Digital's CMO for becoming one of Adweek's Top 15 "Tech-Savvy CMO's," Heat wanted to throw a good ol' fashion party - with shiny new invitations.
We created satirical clickbait Facebook ads with cheesy stock imagery, photos of Heat leadership, and "Top 15" and "Tech-Savvy" copy, targeting them only to the award-winning CMO and fellow Heaters. The ads drove to a landing page inviting her to call our Managing Director for party details - which she did within hours.
Responsibilities: Art direction, Copywriting