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Transamerica

Transamerica

In an era where retirement and financial services aren't top of mind, we helped bring Transamerica to the forefront of consumer and advisor consideration by providing real value: educating folks on how closely wealth and health are linked. Transamerica needed to position itself as a standout among the financial services space, so we focused on the idea that maintaining financial wealth in old age is important - but only when you're healthy enough to add life to your years, too. Our social strategy expanded brand reach, clicks to site, and time spent on site.

Responsibilities: Social content strategy, Creative + copywriting, Investment and measurement, Production assistance

 
 

SHORT-form video

We stopped the scroll on social with GIFs and cinemagraphs of helpful wealth and health tips. 

 

ENGAGEMENT AND LINK CLICK SOCIAL CONTENT

To help Transamerica build brand affinity and test a new website announcing its commitment to Wealth and Health, we created social content that linked financial wellness and healthy habits, directing consumers down the conversion funnel from awareness to website clicks and engagement.