Hotwire.com
Standing out in the crowded online travel agency (OTA) space is difficult when consumers only care about finding the cheapest price. We honed in on the idea that Hotwire could be the go-to OTA for budget-friendly short trips, especially for young Millennials, and spoke to them in their language. Our targeted #BeSlightlyAdventurous social content built brand love and awareness, portraying niche Millennial interests such as staycations, music festivals, road trips, and city life.
Responsibilities: Social content strategy, Creative + copywriting, Production assistance, Investment + measurement, Community management
long-form video
We kicked off the new year focusing on our favorite New Year's Travel Resolutions, promising a fresh start with adventure - near or far.
facebook canvas ad
We shared a seasonally relevant Canvas ad in the fall, highlighting three key destination markets and encouraging consumers to "Be Slightly Adventurous" while traveling over the holidays.
INFLUENCERS AND BRAND AMBASSADORS
We uncovered Hotwire fans through active community management and converted them into brand ambassadors by surprising and delighting them with discount codes. This strengthened their brand loyalty and expanded Hotwire’s reach as ambassadors continued to tag and use #BeSlightlyAdventurous in their content.