Omelet

Omelet

During a six month internship with Omelet, a Culver-based ad agency, I supported the brand strategy team on several accounts, and also spearheaded internal and external projects that helped bolster Omelet's brand. 

Clients: Walmart, DreamWorks Animation, Pokemon, Nickelodeon

Responsibilities: Brand strategy, Trend research, Competitive analysis, Copywriting

wake up vol. 7 - health

Wrote an article on the Health Goth fashion movement and its implication on the relationship between brands and consumers. The article, along with an interview with one of the movement's founders, was published as a six-page spread in "Wake Up," Omelet's quarterly insights magazine.

TREND LIBRARY

Built Omurice @ Omelet, an internal database of cultural trends, insights, brand examples, and best practices for the brand strategy team to reference. Omurice was intended to keep the team on the pulse with emerging Millennial and Gen Z trends, and became integral in equipping the team for a large client pitch. 

Sample work available upon request. 

WAKE UP WEEKLY

Curated weekly newsletters with top stories in advertising, tech, news, and pop culture. 

See the full newsletter here.